Posts Tagged ‘Writing Good Copy’

• When it comes to marketing one of the biggest and most common mistakes people make is forgetting the CUSTOMER.  You know…the person you wish to attract as a buyer.

• Maybe because your new to all this, you aren’t clear what a landing page is, you don’t know how to set up a registration form, build back-links and you haven’t invested in all of the newest greatest best most wonderful top of the line gizmo for your site because you just can’t afford it.  After all…you are a newbie…how could you? Right?

• Here is a little hand holding for you to help you understand what one of the greatest copy writers of all time Gary Bencivenga understood.  IT ISN’T ABOUT YOU!!!  I’m sorry, I didn’t mean to yell or upset you, but it isn’t about you.  IT IS ABOUT THE CUSTOMER!!!  Oops, sorry about that…I am yelling again…aren’t I?

• In your next article or marketing piece

Describe the benefits, not the features:

• You may be asking yourself what the difference is so I figured I would explain.  The benefit of any product is “what the product does for you“.  The features of any product is “what it does“, the product specifications.  You have most likely been focused on what you or  your product does vs. what you do/it does for the customer, which doesn’t really help the customer understand how you or your product/service can help.

• People purchase air conditioners because “it keeps them cool“, not because it has a thermostat.  People purchase heaters because they are cold and “it warms them up”.

• When you write your next marketing piece or marketing message, the best way to figure out what your “benefits” are is to make a list of problems people are looking to solve with your product.  Once you have your list of problems, make a list of how your product solves those problems.  It’s pretty easy once you get “in the groove” of it.  You may struggle at first as it really is such a hard habit to break, but don’t give up.  You CAN DO IT.

• Please let me know what you come up with when you list the features of your product and the benefits to each one.  If you can’t find a benefit to the feature, it doesn’t belong on the “marketing” list.  I look forward to brainstorming with you about this!  If you list your features and the benefits below it will help others as they try to come up with their list and this website is about helping people…right?

P.S. Thank you for taking your time to visit and hope you find the information useful. I hope to help you learn everything you want and need to know about blogging. I welcome your questions (site specific is good) and definitely your suggestions. I hope to answer your questions before they come up or when you find that you have one. By clicking on the Orange RSS Feed button on the left side of the screen, you will be automatically updated of new information available without having to "check in" to see what's new. It's the easiest way to keep up to date. Thanks again for stopping in, I value your time!

Tweet This Post