Posts Tagged ‘Get found on Google’

In the last post, I described how to use the new tool found on Google to help your rankings and as promised will follow up with videos and posts to check our progress with this test.  This is a totally new approach for me to SEO, so we will learn as we go along and I will show you step by step what I have done and what I have changed to increase the rankings for the search term “door hanger printing“.

One of my other tactics is to make sure I am also creating links back to my website using the term Door Hanger Printing to help my cause of climbing up the ranks.  Currently, Printerbees is on middle of page 14 for the search term Door Hanger Printing.

The first video recorded in this series is located here. Hoping the “Google Wonder Wheel” will help us get ranking for Door Hanger Printing.

One Day – advanced 4 positions so far.  Up from middle of page 14 to the top of page 14.  Page 13, here we come!!!!

Lesson Six:

Naming your pages:   How you choose to name your HTML web page files and blog posts is very important. Every clue you can offer Google helps “your cause”. For your Word Press blog, make sure take advantage of your ability to use the “permalink” editing option, right below where you title your article to make sure it matches your content OR gives Google the proper hints about what you website or blog is.

For your HTML pages, use all lower case letters to name your pages AND used a “-” between any words.

Example using Keller Williams Business Cards.html, should be named keller-Williams-business-cards.html. When you have spaces instead of dashes in-between any file name that has multiple words, each space will become a % on the Internet. Examples would be Keller Williams Business Cards.html would become Keller%Williams%Business%Cards.html. It’s not clean and it doesn’t help your cause.

I have had make many repairs to the names of my own files from making this mistake many times. Remember, always in lower case AND no spaces in your files name, always dashes.   Same goes for naming your images or anything else which will find its way to the Internet on your website.

Lesson seven:

Proper tagging: When creating your website or blog, it is important to have proper “title tags”, .“meta description tags”, “meta key word tags”, and  “Robot. Tags”.  I know it sounds overwhelming, but with blogging it is super easy and very helpful if you wish to rank.  Again, it gives Google the clues it needs to know where to “index” you.

This is what they all mean:

“Title Tags” – The title of the page within the site or blog. Make your title tags relative using the information above.  It is also what shows up as the title of your page or site on the search engine listing. While putting your company name may seem important, you may consider leaving it out if it won’t encourage someone to “click”.

“meta description tag” - This is a SHORT, did I mention “short” description of what the web page is about and should include your keywords. If you make your description too long, it could end up counting against you (I will explain this part in future lesions), so use your words wisely and this can end up being the description that shows under the page title in the Google search results so it should also be a good “heading” that captures the persons attention who is reading it when they find your site in the Google Index. Also, make sure it includes your most important keywords.

“meta key words tags” - this is a list of words that best describe the subject of your website to the search engine. The list should not be too long. Did you hear me???  The list should NOT include too many words.  Keep your code clean and precise, it works in your favor.

“Robot tags” - Your robot tags tell the search engine if the search engine spiders should crawl the page or NOT crawl a particular page. You are probably asking yourself why you would have Google NOT crawl one of your pages. Well, the answer is simple, the fast Google can crawl your site, the relevant pages of your site, the better. There is no reason to have Google “follow” your companies “Contact Us” page for instance. That particular page most likely has nothing on it that will improve your chance with Google, so why have the spiders crawl that page. You want them in and out as past as possible. To have the spiders crawl the page, use the word “follow”, to keep the spiders from crawling a page, use the tag “no follow”.   You will see this option in Word Press, for HTML pages, you need to manually add them in.

Lesson one:

GET A BLOG!!! I know I sound like a broken record if you have read my free report on “Profitable Blogging“, but I wouldn’t keep mentioning it if it weren’t so important.

If you haven’t read the free report (no strings attached!),  you must read the report, it includes greater detail about why blogging is imperative to your success with ranking on Google.  Make sure when you get your blog, to use your own domain name and to do the hosting through HostGators so you can take advantage of the tutorials on setting up your word press blog step-by-step.  They have a super user friendly interface and you will be glad you chose them.

Lesson Two:

Blog!  Your blog will do you absolutely no good, if you don’t actually blog on it.  If you don’t feel it is something you can keep up with, hire someone to blog for you.  Blogging is really what will help your rankings and is the fastest and easiest way to accomplish “getting found on Google”.  One of the things that Google “spiders’’ look for as they crawl the Internet is new/fresh content.
Blogging = new and fresh that is also the most current.

Lesson Three:

When you blog, make sure that you use the keywords you wish to rank for in your blog AND that they link either to a page on your blog/website or to another blog post to create internal links in your website.  This is also called “deep linking”
Let me give you an example:

In the PrinterBees blog, when you see posts for Keller Williams Business cards and the words Keller Williams business cards in the blog post, those words link directly to the Keller Williams business card page on our website.  If you think of Google like the largest librarian on the planet and this librarian is in charge of making sure things are organized properly in this huge library, The Internet.  This link to your main web pages will hold more weight because the key word is in the link. In this blog post, I have created three “key word links” to the PrinterBees, Keller Williams business card page that ARE MY KEYWORD.  When Google crawls this page AND finds these links which include my keywords, it is another hint about where to index the site and it’s relevance to the person who has typed in “Keller Williams Business Cards”.  At the time of this post, PrinterBees is listed on page 1 in the number 8 position.

This is a lot to work on and take in, there are more lessons coming on the simple things you can do to improve your rankings.  Stay tuned, visit frequently or subscribe to the RSS to make sure you catch the next lesson.