Posts Tagged ‘DYI SEO’

• Let me explain….Anytime you can link back to your own site using your specific keywords, it helps your “cause”. Let me give you a  very specific example with a keyword specific to one of my clients.

• The keywords “California mortgage loan” or “California home mortgages”  are being targeted by one of my blog subscribers who owns the blog/site www.cahomemortgage.net.   In the previous sentence, I created three valuable links to his site.

• A direct link by typing his domain name and linking it back to his site.  I have also created two even more valuable links back to his site by using his keywords and linking those back to his blog site.  When you have a link back to your blog/site which is  your actual keywords, it gives Google more clues as to what your site is about.

• The lesson here…create as many links back to your site on other websites or blogs which contain your keywords.  Having links to your site from other sites or blogs is one of the factors Google uses to determine ranking.  You can achieve more links by participating in social networking sites along with participating in other blogs and commenting and creating links that way as well.  Anytime you can participate AND add value to a blog or forum AND create links, it is a real win/win situation!

P.S. Thank you for taking your time to visit and hope you find the information useful. I hope to help you learn everything you want and need to know about blogging. I welcome your questions (site specific is good) and definitely your suggestions. I hope to answer your questions before they come up or when you find that you have one. By clicking on the Orange RSS Feed button on the left side of the screen, you will be automatically updated of new information available without having to "check in" to see what's new. It's the easiest way to keep up to date. Thanks again for stopping in, I value your time!

Tweet This Post

• I am often asked how to go about choosing the right keywords to optimize for with regards to Google and I have to tell you that it really is no easy task, it does take research and more importantly it takes time.  For companies that provide SEO services, one of the most time consuming aspects of doing SEO for any website, is determining the right keywords to optimize for.   There are several factors to consider when choosing your keywords and I am hoping this article will help explain what to look for and how to do it yourself.

• What needs to be considered when choosing your keywords is the following:

1. Who am I trying to attract?
2. What might they be looking for (“Googling”) when they enter a search term
3. How will I identify the most qualified prospects, the ones looking to make a purchase?
4. What is the competition for the keyword?  When you “Google” the keyword, how many results come up?  Is it 35,000,000 or is it 500,000?  Obviously it will be much more difficult to compete with 35 Million other websites vs. 1/2 million.
5. How many people are actually searching the keyword you wish to optimize for?
6. What words are “related” to the keywords you are optimizing for?  This is called your “semantic keywords”.  Semantic keywords are explained in the youtube video below.

   Here is the link to the Google Adwords/Keyword Tool so you can try it yourself
   The keyword we are after is “door hanger printing”, so you can Google it to see how we are doing.

• I encourage you to watch the video, which will explain how to accomplish what I have listed above.  It is also VERY important that you you use the tools Google makes available to you to increase your chances of being indexed.  If this all seems like a bit more work than you have time for.  I do have a team of people who do much of my SEO.  It is very time consuming, but if you have more time than money, I do encourage you to try it on your own first.  What have you to loose?  If you feel like you need help with your SEO and managing it, I provide SEO services for a monthly service fee starting at $499/mo.  The clients I work with do rank, do get traffic and do see an increase in business when we start optimizing their sites.  The investment pays for itself several times over.  Again, following all of the tutorials included here will help you to rank yourself.

Follow the series of videos to see how the rankings are coming along for “door hanger printing” and if what we are doing is working or not.

Tweet This Post

Click here if you missed part 1 or part 2 of this series.  The information contained in part 1 and part 2.

.

Getting  Indexed on Google Lesson Four:

Use the social media networks like YouTube, FaceBook and Twitter to name a few.  When we added the Mona.vie and Herbalife business cards to our product line, we created a web-page as well as individual blog posts for each product and a YouTube video.

The video was a simple slide show created using Picasa (a free Google photo organizing and editing product).  We announced the  new product lines, embedded the YouTube videos in to the blog posts as well as the new pages we created.   We were ranking on page one within a few days!

You will want to create your own YouTube channel and make sure to name your videos according to the key words you want to be found on.  I encourage you do to “podcasts” and post them on YouTube to create links to your site.  A great product for doing video pod casting is the “flip” hi definition digital video recorder.  It is about the size of a deck of cards, does great videos and comes with software that allows you to upload straight to YouTube.  What could be easier.

Using the social media networks creates links to your site.  An example of some of the social networks which should be on your radar are listed below this article.  Clicking on them will also allow you to bookmark this article which will help other people find it.

Getting  Indexed on Google Lesson Five:

Mixed media – What the heck is “mixed media“?  Mixed media is the use of text, images, video and sound and your blog.  Your blog is the perfect place for mixed media type content.

One of the most important things to remember with your images or anything media related is to NAME THEM PROPERLY.  This is so important, so I will say it again…NAME YOUR MEDIA FILES PROPERLY.

You are probably asking…how do I name them properly?  First let’s examine what NOT to do.  If the images in your website have names like “banner1.jpg” how does this help Google know what your website is about? Files not named properly tell Google a whole lot of nothing!

What if you named your images like we do on Printerbees.  On our “business card printing page”, the images have names like “business-card-printing.jpg” or “color-business-card-printing.jpg”.  When Google comes across these images, what do the file names tell Google about our website? It helps Google to know we are in the business card printing business.

One of the simple things often forgotten and overlooked is the use of “alternative text” also knows as “alt tags”, these tags that are always an option when you add in an image to your website or blog.  The “alt text” tags help people who are reading websites without downloading graphic images like on cell phones or don‘t automatically download images know what the images are.  Using alt tags also gives Google one more clue of where to index your site!  Every clue  you give Google helps your cause.

Happy Blogging and I encourage your questions, so that I can answer them not only for you, but for other people who may have similar questions they want answered.  Email your questions to nadine@nadineblogs.com

Tweet This Post