Posts Tagged ‘blogging and search engines’

• I recently came across a situation where one of my clients was told by his business consultant that his  blog was for one purpose only.  To educate people  and share good information.  My client was told that his blog should not be used for “marketing purposes” and I tend to disagree.

• If your blog isn’t to be used for “marketing”, then what is the purpose in having it?  Now don’t get me wrong, educating people and offering your visitors valuable information is crucial to the success of your blog, but factoring self promotion and marketing is also important.  You have to find good balance in your blog to make sure you are educating your readers, after all that is what most people are looking for when they read blogs, they want information and providing valuable information will keep them coming back for more.

• My recommendation to you when creating a blog post is to educate FIRST and market second.  If you approach your posts by marketing first, you will most likely loose the interest of your readers within a few moments.

• The best way to use your blog as a marketing tool is to provide valuable information with hyperlinks directly to your product pages where people can take action with the product or service you are offering.  It serves three purposes:

1. Blogs create fresh content which is what “Googlers” want and what Google wants to provide.
2. Leads potential clients to the place to take action
3. Create links throughout your site or from your blog to your site, which helps with your quest to work with Google.

• To learn everything you need to know about how to blog along with what to blog about read “profitable blogging”

P.S. Thank you for taking your time to visit and hope you find the information useful. I hope to help you learn everything you want and need to know about blogging. I welcome your questions (site specific is good) and definitely your suggestions. I hope to answer your questions before they come up or when you find that you have one. By clicking on the Orange RSS Feed button on the left side of the screen, you will be automatically updated of new information available without having to "check in" to see what's new. It's the easiest way to keep up to date. Thanks again for stopping in, I value your time!

• So, I have been watching very closely to see what would happen with our Google Wonder Wheel experiment and I have an update!

• If you have been following this experiment, you know we started on page 14, moved up to page 8, then it was slow moving to page 7…where we were stuck for a bit.  Click here to read first post.

• GREAT NEWS…we have moved to page 5 for the term “Door Hanger Printing”, which shows that paying attention to the Google Wonder Wheel can and does make a difference.

• Let me tell you some of the other steps I took to help “my cause” with Google.

• Though Google specifically tells you not to submit any page to the search engine which has a link from your home page, I did end up submitting the link after waiting…and waiting…and waiting for Google to crawl the page.  Submitting your site to Google

• Once Google finally crawled the page, we came up two more pages in the rankings to page five, in position #3.

• I have also added articles about “door hanger printing” to our PrinterBees Blog because as I have mentioned before, Google likes blogs because the content is fresh.

• You should also note that every time I have used the term “door hanger printing” in this particular post, I have linked back to the door hanger printing page on PrinterBees, creating another link.  ONE-WAY links pointing to your site are one of the factors Google considers when indexing all websites.  The more links you have, the better.  The more links you have from “authority sites”, even better!  I will explain “authority sites” in another post…it’s complicated.

• Use the above tips to help get your website/web pages linked on Google.  It really does work!

• The word “Blog” comes from the term “Web Blog”.  Web Blogs became a popular and easier way to communicate once the Internet came along than past methods like having a Pen Pal, mailing cards or even writing emails.  With a “blog”, friends and families can communicate with everyone at one time by simply adding a blog post and allowing everyone to have access to it

• When “blogging” first became popular, people used blogs as on-line diaries and journals.  One of the things that made it fun and exciting was giving family and friends the ability to comment on blog posts and interact with one another via their web logs.

• Websites like MySpace, used mostly by teenagers and young adults  really helped blogging  explode in popularity giving users the ability to post something on MySpace page and other users/friends could respond and interact about whatever had been posted.  Posting photos, change themes and customizing MySpace pages to fit personal tastes, the latest trends, or simply rebel against parents made it even more exciting and fun for this generation.

• Blogging became a new way of communicating with friends.  When other social websites like FaceBook and Twitter began to catch on, it closed the generation gap and kids found not only their friends had Facebook and Twitter accounts, they even found their grandparents “twittering” as a way to stay in touch.

• “Twittering” is considered “micro blogging” because you are limited to 140 in each “tweet”.  Read more about Twitter and how to participate in the post “Six Easy Twitter Lingo “Twips”.

• Because blogs offer dynamic content vs. static content with a standard HTML web page.  Search engines like Google have become more fond of blog sites because the content us much more fresh and up to date and therefore end up closer to the top of a search result in many cases.  With all of the talk about Search Engine Marketing and businesses trying to figure out the secret recipe to being indexed on page one of Google, more and more businesses are turning to blogs to create current content, make announcements and keep their clients up to date about their businesses.

• For businesses, a blog could and really should include announcements, market updates along with any and all commentary having to do with the industry the business is serving.  The more relevant and important the information, the more people will frequent the blog.  Businesses who have blogs and depend on their blogs as a communication tool, need to commit to keeping their blogs updated and current.  Businesses who don’t make that commitment and are fortunate enough to make their way up to the front page of Google because of their blogs, will soon find their websites lost in the shuffle without such a commitment.

• With regards to maintaining a company blog, it should fall under the specific job description of someone in the company who should be held accountable to keep it up to date.  In an ideal world, a blog is updated daily, but updating it two to three times per week is totally acceptable as well.

• The big thing to remember is to provide your readers quality and relevant information.  Filling your blog with a bunch of fluff meant to keep search engines happy will not help your business in the long run.

• Learn more about blogging for money by reading the free e-book, Profitable Blogging.  Profitable blogging includes everything you need to know to help you get started.

• Feel free to ask any questions you have regarding blogging or how to blog either below or on the “ask a question page”.

Happy Blogging! ~ Nadine

Lesson one:

GET A BLOG!!! I know I sound like a broken record if you have read my free report on “Profitable Blogging“, but I wouldn’t keep mentioning it if it weren’t so important.

If you haven’t read the free report (no strings attached!),  you must read the report, it includes greater detail about why blogging is imperative to your success with ranking on Google.  Make sure when you get your blog, to use your own domain name and to do the hosting through HostGators so you can take advantage of the tutorials on setting up your word press blog step-by-step.  They have a super user friendly interface and you will be glad you chose them.

Lesson Two:

Blog!  Your blog will do you absolutely no good, if you don’t actually blog on it.  If you don’t feel it is something you can keep up with, hire someone to blog for you.  Blogging is really what will help your rankings and is the fastest and easiest way to accomplish “getting found on Google”.  One of the things that Google “spiders’’ look for as they crawl the Internet is new/fresh content.
Blogging = new and fresh that is also the most current.

Lesson Three:

When you blog, make sure that you use the keywords you wish to rank for in your blog AND that they link either to a page on your blog/website or to another blog post to create internal links in your website.  This is also called “deep linking”
Let me give you an example:

In the PrinterBees blog, when you see posts for Keller Williams Business cards and the words Keller Williams business cards in the blog post, those words link directly to the Keller Williams business card page on our website.  If you think of Google like the largest librarian on the planet and this librarian is in charge of making sure things are organized properly in this huge library, The Internet.  This link to your main web pages will hold more weight because the key word is in the link. In this blog post, I have created three “key word links” to the PrinterBees, Keller Williams business card page that ARE MY KEYWORD.  When Google crawls this page AND finds these links which include my keywords, it is another hint about where to index the site and it’s relevance to the person who has typed in “Keller Williams Business Cards”.  At the time of this post, PrinterBees is listed on page 1 in the number 8 position.

This is a lot to work on and take in, there are more lessons coming on the simple things you can do to improve your rankings.  Stay tuned, visit frequently or subscribe to the RSS to make sure you catch the next lesson.