Archive for the ‘Get found on Google’ Category

Click here if you missed part 1 or part 2 of this series.  The information contained in part 1 and part 2.

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Getting  Indexed on Google Lesson Four:

Use the social media networks like YouTube, FaceBook and Twitter to name a few.  When we added the Mona.vie and Herbalife business cards to our product line, we created a web-page as well as individual blog posts for each product and a YouTube video.

The video was a simple slide show created using Picasa (a free Google photo organizing and editing product).  We announced the  new product lines, embedded the YouTube videos in to the blog posts as well as the new pages we created.   We were ranking on page one within a few days!

You will want to create your own YouTube channel and make sure to name your videos according to the key words you want to be found on.  I encourage you do to “podcasts” and post them on YouTube to create links to your site.  A great product for doing video pod casting is the “flip” hi definition digital video recorder.  It is about the size of a deck of cards, does great videos and comes with software that allows you to upload straight to YouTube.  What could be easier.

Using the social media networks creates links to your site.  An example of some of the social networks which should be on your radar are listed below this article.  Clicking on them will also allow you to bookmark this article which will help other people find it.

Getting  Indexed on Google Lesson Five:

Mixed media – What the heck is “mixed media“?  Mixed media is the use of text, images, video and sound and your blog.  Your blog is the perfect place for mixed media type content.

One of the most important things to remember with your images or anything media related is to NAME THEM PROPERLY.  This is so important, so I will say it again…NAME YOUR MEDIA FILES PROPERLY.

You are probably asking…how do I name them properly?  First let’s examine what NOT to do.  If the images in your website have names like “banner1.jpg” how does this help Google know what your website is about? Files not named properly tell Google a whole lot of nothing!

What if you named your images like we do on Printerbees.  On our “business card printing page”, the images have names like “business-card-printing.jpg” or “color-business-card-printing.jpg”.  When Google comes across these images, what do the file names tell Google about our website? It helps Google to know we are in the business card printing business.

One of the simple things often forgotten and overlooked is the use of “alternative text” also knows as “alt tags”, these tags that are always an option when you add in an image to your website or blog.  The “alt text” tags help people who are reading websites without downloading graphic images like on cell phones or don‘t automatically download images know what the images are.  Using alt tags also gives Google one more clue of where to index your site!  Every clue  you give Google helps your cause.

Happy Blogging and I encourage your questions, so that I can answer them not only for you, but for other people who may have similar questions they want answered.  Email your questions to nadine@nadineblogs.com

P.S. Thank you for taking your time to visit and hope you find the information useful. I hope to help you learn everything you want and need to know about blogging. I welcome your questions (site specific is good) and definitely your suggestions. I hope to answer your questions before they come up or when you find that you have one. By clicking on the Orange RSS Feed button on the left side of the screen, you will be automatically updated of new information available without having to "check in" to see what's new. It's the easiest way to keep up to date. Thanks again for stopping in, I value your time!

Lesson one:

GET A BLOG!!! I know I sound like a broken record if you have read my free report on “Profitable Blogging“, but I wouldn’t keep mentioning it if it weren’t so important.

If you haven’t read the free report (no strings attached!),  you must read the report, it includes greater detail about why blogging is imperative to your success with ranking on Google.  Make sure when you get your blog, to use your own domain name and to do the hosting through HostGators so you can take advantage of the tutorials on setting up your word press blog step-by-step.  They have a super user friendly interface and you will be glad you chose them.

Lesson Two:

Blog!  Your blog will do you absolutely no good, if you don’t actually blog on it.  If you don’t feel it is something you can keep up with, hire someone to blog for you.  Blogging is really what will help your rankings and is the fastest and easiest way to accomplish “getting found on Google”.  One of the things that Google “spiders’’ look for as they crawl the Internet is new/fresh content.
Blogging = new and fresh that is also the most current.

Lesson Three:

When you blog, make sure that you use the keywords you wish to rank for in your blog AND that they link either to a page on your blog/website or to another blog post to create internal links in your website.  This is also called “deep linking”
Let me give you an example:

In the PrinterBees blog, when you see posts for Keller Williams Business cards and the words Keller Williams business cards in the blog post, those words link directly to the Keller Williams business card page on our website.  If you think of Google like the largest librarian on the planet and this librarian is in charge of making sure things are organized properly in this huge library, The Internet.  This link to your main web pages will hold more weight because the key word is in the link. In this blog post, I have created three “key word links” to the PrinterBees, Keller Williams business card page that ARE MY KEYWORD.  When Google crawls this page AND finds these links which include my keywords, it is another hint about where to index the site and it’s relevance to the person who has typed in “Keller Williams Business Cards”.  At the time of this post, PrinterBees is listed on page 1 in the number 8 position.

This is a lot to work on and take in, there are more lessons coming on the simple things you can do to improve your rankings.  Stay tuned, visit frequently or subscribe to the RSS to make sure you catch the next lesson.

• There are lots of techniques and a bit of a science to getting your website found on Google.  I am going to do my best to explain some of the most simple and basic things to increase rankings.  If the information I have given you here doesn’t do the trick, it is best to hire a professional. Hiring an SEO Company that knows what to do and NOT do will help you. You must follow Google’s rules if you want to play in their “sand box”.

• Getting your website to page one of Google is like hitting PAYDIRT, IF the search term you rank for is a term people other than yourself are searching for.  I have heard more times than I can tell you, “my website comes up on page 1!”   Yes it comes up on page one, but only when you type in some “long tail search term like “online printing companies located in Dublin, CA”.   I am willing to bet that my printing company PrinterBees would come up somewhere on page one for this term without any effort.  Just a hunch as it would be the most “relevant result” for that search.

• “Long tail search terms” like stated won’t help your cause, and you don’t want to focus on a search term you will never stand a chance of ranking for like “printing”or “mortgage”, which is very generic and highly competitive.

• For my printing business, it would be crazy for us to think we could get the term “business cards” as a newer online business.   Because we print business cards for companies like Keller Williams, Century 21, ACN, Herbalife, Mona.vie and specialize in real estate printing or real estate marketing these would be good terms to focus on and not as competitive.  While they don’t have the traffic and the search volume that a term like “business cards” would have, it will help us gain popularity when we rank and improve our Google Ranking which will in turn help us rank for more popular terms moving forward.

• Because I really do want you to see that what I am explaining here really does work, I encourage you to “Google” the terms I have listed above so you can see that we really do rank on page one of those particular search terms.  At the time of writing this article, we are working on other terms to improve our rankings.  Those terms are “bookmark printing”, “print bookmarks”, “online printing’,  “business card printing”, “door hanger printing”, color flyer printing”, “hang tag printing”, “save the date magnets” and a few others that I can’t think of at the moment.  Feel free anytime to check our progress, I feel the best way to teach is to lead by example.

• A few words about Google and why Google matters so much to your success on the Internet.  Think of Google as a librarian, a really busy librarian!  This particular librarian sends you business….lots of business and you aren’t even required to pay a fee for all the business the librarian sends you!  It is all FREE!!!!   (Yes, you can do pay per click, but why when you get traffic for FREE)  We all use Google because we can pretty much always find what we are looking for when we “google” something, right?  Would you keep using Google if every time  you went to search for something, you didn’t find what you were looking for?  Not a chance!  So, if Google wants us to keep coming back, and they do…they have to consistently give us good and relative results or we will find a new “internet librarian” to help us.  The only way that Google can continue to give “googlers” accurate search results is if we, as website owners/webmasters do a good job of communicating to Google exactly what our websites are about and help Google to understand what categories our websites should be filed under.  If Google isn’t clear where your website should be indexed, it is most likely just sitting out there in cyberspace not accomplishing anything for you other than being printed on your business cards, fliers, banners, postcards or other printed materials you use to market your business.  Your marketing efforts in this day and age should include some sort of Internet marketing plan and if it doesn’t, you will be eventually left behind, sorry to say that, but it is true. The Internet has well over 2 BILLION searches done on it every month and if you think your services or business offerings aren’t being searched, you are definitely still living in the early 1990’s.

• This video produced by Google in late 2008 helps to explain how to “speak Google”, get ranked on Google and more importantly how NOT to spam the search engines and lower your rankings. Google wants you to succeed and they will give you very specific instructions if you just listen to what they have to say and more importantly FOLLOW THE RULES.

• Part Two coming soon, subscribe to the blog to make sure you don’t miss anything.  Either click the link or get wild and crazy and click on the orange icon in the address bar at the top of your browser so you learn how to subscribe to other websites you want to be kept up to date on.