Archive for the ‘Business Philosophy’ Category

In December, it is traditionally a slow time for us as PrinterBees. It seems the normal online printing business we usually enjoy, appreciate and are so thankful for comes to an abrupt halt during the holiday season.  It’s a trend we now recognize, but what to do, what to do, what to do.

 

I still have people, vendors and expenses that need to be paid and I don’t like not being profitable. I am not a big risk taker when it comes to finances and a small dip in the red FREAKS ME OUT! Okay..I said it!

 

Now, I need to figure out what to do to compensate for our lack of steady business printing during what is the busy season for most, the holiday season. With a big duh! I realized that we need to print more holiday cards, after all that’s what people are printing in December. We need to beef up our designs to appeal to the “consumer side” of our B2B customers, with the thousands is clients we have, there has to be a portion of them that print holiday cards! These clients already use us for printing, they know the quality is awesome, but they think of PrinterBees as a business printer, not a holiday card printing site where you print holiday cards that are sent out to family.

 

We are a bit late to the party, but I’d rather be late than not show up at all. After looking at the collection of holiday cards available on Vista Print, that have been there for years, I have determined that we will be able  we will be able to use the collection of holiday cards for years to come as well.  We are adding about 50 new holiday card designs to the site today. It was a design frenzy, which will happen when so late to to the “Holiday Card Printing” party. I feel really good about the new designs we have and only hope we aren’t so late to the party that it doesn’t help.

 

Time for lots of praying and I hope you will stop by the PrinterBees site tomorrow when the new cards are launched. They really are very nice and our prices are better than most. Wish us luck!!!

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