• I recently came across a situation where one of my clients was told by his business consultant that his  blog was for one purpose only.  To educate people  and share good information.  My client was told that his blog should not be used for “marketing purposes” and I tend to disagree.

• If your blog isn’t to be used for “marketing”, then what is the purpose in having it?  Now don’t get me wrong, educating people and offering your visitors valuable information is crucial to the success of your blog, but factoring self promotion and marketing is also important.  You have to find good balance in your blog to make sure you are educating your readers, after all that is what most people are looking for when they read blogs, they want information and providing valuable information will keep them coming back for more.

• My recommendation to you when creating a blog post is to educate FIRST and market second.  If you approach your posts by marketing first, you will most likely loose the interest of your readers within a few moments.

• The best way to use your blog as a marketing tool is to provide valuable information with hyperlinks directly to your product pages where people can take action with the product or service you are offering.  It serves three purposes:

1. Blogs create fresh content which is what “Googlers” want and what Google wants to provide.
2. Leads potential clients to the place to take action
3. Create links throughout your site or from your blog to your site, which helps with your quest to work with Google.

• To learn everything you need to know about how to blog along with what to blog about read “profitable blogging”

P.S. Thank you for taking your time to visit and hope you find the information useful. I hope to help you learn everything you want and need to know about blogging. I welcome your questions (site specific is good) and definitely your suggestions. I hope to answer your questions before they come up or when you find that you have one. By clicking on the Orange RSS Feed button on the left side of the screen, you will be automatically updated of new information available without having to "check in" to see what's new. It's the easiest way to keep up to date. Thanks again for stopping in, I value your time!