• I am often asked how to go about choosing the right keywords to optimize for with regards to Google and I have to tell you that it really is no easy task, it does take research and more importantly it takes time.  For companies that provide SEO services, one of the most time consuming aspects of doing SEO for any website, is determining the right keywords to optimize for.   There are several factors to consider when choosing your keywords and I am hoping this article will help explain what to look for and how to do it yourself.

• What needs to be considered when choosing your keywords is the following:

1. Who am I trying to attract?
2. What might they be looking for (“Googling”) when they enter a search term
3. How will I identify the most qualified prospects, the ones looking to make a purchase?
4. What is the competition for the keyword?  When you “Google” the keyword, how many results come up?  Is it 35,000,000 or is it 500,000?  Obviously it will be much more difficult to compete with 35 Million other websites vs. 1/2 million.
5. How many people are actually searching the keyword you wish to optimize for?
6. What words are “related” to the keywords you are optimizing for?  This is called your “semantic keywords”.  Semantic keywords are explained in the youtube video below.

   Here is the link to the Google Adwords/Keyword Tool so you can try it yourself
   The keyword we are after is “door hanger printing”, so you can Google it to see how we are doing.

• I encourage you to watch the video, which will explain how to accomplish what I have listed above.  It is also VERY important that you you use the tools Google makes available to you to increase your chances of being indexed.  If this all seems like a bit more work than you have time for.  I do have a team of people who do much of my SEO.  It is very time consuming, but if you have more time than money, I do encourage you to try it on your own first.  What have you to loose?  If you feel like you need help with your SEO and managing it, I provide SEO services for a monthly service fee starting at $499/mo.  The clients I work with do rank, do get traffic and do see an increase in business when we start optimizing their sites.  The investment pays for itself several times over.  Again, following all of the tutorials included here will help you to rank yourself.

Follow the series of videos to see how the rankings are coming along for “door hanger printing” and if what we are doing is working or not.

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