• There are lots of techniques and a bit of a science to getting your website found on Google.  I am going to do my best to explain some of the most simple and basic things to increase rankings.  If the information I have given you here doesn’t do the trick, it is best to hire a professional. Hiring an SEO Company that knows what to do and NOT do will help you. You must follow Google’s rules if you want to play in their “sand box”.

• Getting your website to page one of Google is like hitting PAYDIRT, IF the search term you rank for is a term people other than yourself are searching for.  I have heard more times than I can tell you, “my website comes up on page 1!”   Yes it comes up on page one, but only when you type in some “long tail search term like “online printing companies located in Dublin, CA”.   I am willing to bet that my printing company PrinterBees would come up somewhere on page one for this term without any effort.  Just a hunch as it would be the most “relevant result” for that search.

• “Long tail search terms” like stated won’t help your cause, and you don’t want to focus on a search term you will never stand a chance of ranking for like “printing”or “mortgage”, which is very generic and highly competitive.

• For my printing business, it would be crazy for us to think we could get the term “business cards” as a newer online business.   Because we print business cards for companies like Keller Williams, Century 21, ACN, Herbalife, Mona.vie and specialize in real estate printing or real estate marketing these would be good terms to focus on and not as competitive.  While they don’t have the traffic and the search volume that a term like “business cards” would have, it will help us gain popularity when we rank and improve our Google Ranking which will in turn help us rank for more popular terms moving forward.

• Because I really do want you to see that what I am explaining here really does work, I encourage you to “Google” the terms I have listed above so you can see that we really do rank on page one of those particular search terms.  At the time of writing this article, we are working on other terms to improve our rankings.  Those terms are “bookmark printing”, “print bookmarks”, “online printing’,  “business card printing”, “door hanger printing”, color flyer printing”, “hang tag printing”, “save the date magnets” and a few others that I can’t think of at the moment.  Feel free anytime to check our progress, I feel the best way to teach is to lead by example.

• A few words about Google and why Google matters so much to your success on the Internet.  Think of Google as a librarian, a really busy librarian!  This particular librarian sends you business….lots of business and you aren’t even required to pay a fee for all the business the librarian sends you!  It is all FREE!!!!   (Yes, you can do pay per click, but why when you get traffic for FREE)  We all use Google because we can pretty much always find what we are looking for when we “google” something, right?  Would you keep using Google if every time  you went to search for something, you didn’t find what you were looking for?  Not a chance!  So, if Google wants us to keep coming back, and they do…they have to consistently give us good and relative results or we will find a new “internet librarian” to help us.  The only way that Google can continue to give “googlers” accurate search results is if we, as website owners/webmasters do a good job of communicating to Google exactly what our websites are about and help Google to understand what categories our websites should be filed under.  If Google isn’t clear where your website should be indexed, it is most likely just sitting out there in cyberspace not accomplishing anything for you other than being printed on your business cards, fliers, banners, postcards or other printed materials you use to market your business.  Your marketing efforts in this day and age should include some sort of Internet marketing plan and if it doesn’t, you will be eventually left behind, sorry to say that, but it is true. The Internet has well over 2 BILLION searches done on it every month and if you think your services or business offerings aren’t being searched, you are definitely still living in the early 1990’s.

• This video produced by Google in late 2008 helps to explain how to “speak Google”, get ranked on Google and more importantly how NOT to spam the search engines and lower your rankings. Google wants you to succeed and they will give you very specific instructions if you just listen to what they have to say and more importantly FOLLOW THE RULES.

• Part Two coming soon, subscribe to the blog to make sure you don’t miss anything.  Either click the link or get wild and crazy and click on the orange icon in the address bar at the top of your browser so you learn how to subscribe to other websites you want to be kept up to date on.

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