Lesson Six:

Naming your pages:   How you choose to name your HTML web page files and blog posts is very important. Every clue you can offer Google helps “your cause”. For your Word Press blog, make sure take advantage of your ability to use the “permalink” editing option, right below where you title your article to make sure it matches your content OR gives Google the proper hints about what you website or blog is.

For your HTML pages, use all lower case letters to name your pages AND used a “-” between any words.

Example using Keller Williams Business Cards.html, should be named keller-Williams-business-cards.html. When you have spaces instead of dashes in-between any file name that has multiple words, each space will become a % on the Internet. Examples would be Keller Williams Business Cards.html would become Keller%Williams%Business%Cards.html. It’s not clean and it doesn’t help your cause.

I have had make many repairs to the names of my own files from making this mistake many times. Remember, always in lower case AND no spaces in your files name, always dashes.   Same goes for naming your images or anything else which will find its way to the Internet on your website.

Lesson seven:

Proper tagging: When creating your website or blog, it is important to have proper “title tags”, .“meta description tags”, “meta key word tags”, and  “Robot. Tags”.  I know it sounds overwhelming, but with blogging it is super easy and very helpful if you wish to rank.  Again, it gives Google the clues it needs to know where to “index” you.

This is what they all mean:

“Title Tags” – The title of the page within the site or blog. Make your title tags relative using the information above.  It is also what shows up as the title of your page or site on the search engine listing. While putting your company name may seem important, you may consider leaving it out if it won’t encourage someone to “click”.

“meta description tag” - This is a SHORT, did I mention “short” description of what the web page is about and should include your keywords. If you make your description too long, it could end up counting against you (I will explain this part in future lesions), so use your words wisely and this can end up being the description that shows under the page title in the Google search results so it should also be a good “heading” that captures the persons attention who is reading it when they find your site in the Google Index. Also, make sure it includes your most important keywords.

“meta key words tags” - this is a list of words that best describe the subject of your website to the search engine. The list should not be too long. Did you hear me???  The list should NOT include too many words.  Keep your code clean and precise, it works in your favor.

“Robot tags” - Your robot tags tell the search engine if the search engine spiders should crawl the page or NOT crawl a particular page. You are probably asking yourself why you would have Google NOT crawl one of your pages. Well, the answer is simple, the fast Google can crawl your site, the relevant pages of your site, the better. There is no reason to have Google “follow” your companies “Contact Us” page for instance. That particular page most likely has nothing on it that will improve your chance with Google, so why have the spiders crawl that page. You want them in and out as past as possible. To have the spiders crawl the page, use the word “follow”, to keep the spiders from crawling a page, use the tag “no follow”.   You will see this option in Word Press, for HTML pages, you need to manually add them in.

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